How an Oscar Nominee Make a Commercial


You don’t see a lot of commercials directed by Oscar nominees.

But if a new Procter & Gamble ad is any indication, TV would be a whole lot better if you did.

The spot, directed by Alejandro González Iñárritu, is, like his 2010 film, Biutiful.

Iñárritu, who earned a best director and best picture Oscar nomination for the 2006 Babel, doesn’t deliver some old detergent commercial. Rather, he presents viewers an ad called “The Best Job,” a gorgeous, cinematic love letter to mothers.

Check it out here.

– Joshua L. Weinstein

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