You don’t see a lot of commercials directed by Oscar nominees.
But if a new Procter & Gamble ad is any indication, TV would be a whole lot better if you did.
The spot, directed by Alejandro González Iñárritu, is, like his 2010 film, Biutiful.
Iñárritu, who earned a best director and best picture Oscar nomination for the 2006 Babel, doesn’t deliver some old detergent commercial. Rather, he presents viewers an ad called “The Best Job,” a gorgeous, cinematic love letter to mothers.
Check it out here.
– Joshua L. Weinstein